Many businesses now turn to service providers with a drag-and-drop editor for building email templates. These editors greatly ease the process and allow everyone to create beautiful emails regardless of tech-savviness.
We decided to review different email marketing service providers that have template builders. In this article, we have outlined several providers that have free or paid (or both!) versions of template builders with all of the most important features.
Sender is a robust marketing automation solution with a powerful email template builder. It offers several useful tools and features to maximize your email campaign performance, including a drag-and-drop template editor.
Sender has a great library of pre-made responsive templates that you can use immediately. There are templates for businesses and use cases, including abandoned cart emails, holiday campaign emails, newsletter templates, and more.
BEE offers many pre-built templates which can be customized according to your desires. As with most email template maker, BEE features a drag-and-drop system to help you build faster. No coding experience is required to create beautiful emails using Bee.
The email template builder has all the standard features you seek, with a neat integration with Unsplash to help you find stock images for your email campaigns. You can customize the email according to your brand style, logo, and website theme in one click, too.
Postcards is built by Designmodo to help business owners create emails with ease and efficiency. The online email template software offers an extensive library of templates and is compatible with all major email marketing tools.
Unfortunately, the huge block libraries used in this WYSIWYG editor are behind a paywall. The free plan has a limited array of template blocks (one for each email element). That will severely limit the email creation possibilities. However, you do get unlimited exports in the free version.
Stripo is a popular email builder that even supports dynamic AMP email features for creating interactive emailers for your audience. The application has a powerful drag-and-drop editor and hundreds of email templates.
The drag-and-drop + HTML email builder offers several beautiful templates for emails and landing pages that you can use without paying a penny. However, advanced features like reusable custom blocks, dynamic exports to email providers, and essential functions like saving your work are only available on a paid plan.
Litmus is a professional email template software that allows you the convenience of drag and drop editor and the sophistication of a complex marketing automation tool. It has powerful features to design, test, optimize, personalize and improve all your email templates.
Litmus supports an HTML code editor and a visual drag-and-drop editor, so you can create any way you like. The template library helps you get started quickly, and you can use the in-built design library to add brand guidelines and create reusable blocks and templates quickly. The in-built email preview feature that supports 100+ email clients is also an excellent add-on for marketers and entrepreneurs who love perfection and responsiveness.
You can use its free email template designs that it offers as HTML files to be used anywhere. You can use the drag-and-drop builder within Dyspatch or export the templates to your existing ESP to make the most out of these templates.
Mosaico is free to use under General Public License and has several unique email template designs to help you get started. The drag-and-drop email editor within Mosaico allows you completely customize an email design. The best thing about this free email editor is that it automatically resizes all your images to promise responsive email designs.
You can use any of the above email template builders to help you take your email marketing strategy forward, even when all you know is drag-and-drop. These support both HTML and visual email templates so you can edit, improve, and rethink the design as your email marketing ambitions grow.
Here is a list of HTML email template builders and editors that we reviewed:1. BEE Free Responsive email editor to create beautiful emails, fast2. Stripo Drag & Drop email template builder with HTML editor3. Chamaileon Collaborative email builder and content management for Businesses, Agencies, Enterprises4. Moosend Email Editor Free and user-friendly email editor that also allows you to send5. Unlayer Free email editor for responsive email templates6. MailChimp Editor of the popular Email marketing platform 7. Mail Designer 365 Email marketing template and campaign designer for Mac8. Mail Styler 2 Email newsletter builder software for Windows9. Mosaico Limited open source email template builder10. Coffeecup Downloadable Responsive Email Designer software for Desktop and Mac11. Postcards Limited online email template builder, with free demo licence12. Topol Simple HTML email template builder with drag & drop
Stripo is a free email template builder with drag-n-drop and HTML editor modes. Stripo provides its users with a library of content modules for storing the most frequently used email elements and components. It also offers an embedded photo editor for building email banners.
Chamaileon created a responsive email generator engine so that any email template you create will look great in most email clients. It supports all Apple and Android devices and works on all versions of Outlook. It will significantly reduce the time spent with email testing and fixing.
Chamaileon also allows team members to share the same workspace when designing an email marketing campaign. With their collaboration feature, each member of the marketing team can access the template that is being designed and edit according to their customized account.
The Moosend email editor allows users to create beautiful email campaigns. You have the option of editing one of the 75+ email templates from the template library or design your own email from scratch with drag-n-drop columns and structural elements. More on the editing experience in our full Moosend review.
Unlayer is free to use. Just start a free email creator account here. The pro version is just $15. It comes with more templates and allows you to save html templates and blocks and return editing as well as team collaboration functions.
Mailchimp mainly targets small and medium businesses that want to grow. You can either select a precoded email template or create an email template from scratch. There are plenty of cases when a custom email template is best, but in the free version of MailChimp it is no longer possible to import your own HTML.
You can then preview your email, send a test email or simply save your template.Mosaico is a basic free responsive email editor tool that works well for people who need a quick fix. But there are more interesting options in this list if you are seriously doing email marketing.
Topol is an email builder tool we chose to include in this list because of how easy it is to use. In Topol PRO you can choose one of their free email templates to try. You can also design a brand new template from your own HTML or scratch.
Once you create your email template, you should be able to integrate it into your ESP. Before you choose which email builder platform to work with, make sure it has built-in integration with your email service provider.
WYSIWYG editors are MS Word-like text editors, which were created for general web content management. Mostly for writing text and adding some basic visuals to them.Normal WYSIWYG editors are not optimized for email, but you can create email templates with them if you know how to code HTML or if you are a very advanced user and can embed tables easily with these tools (this is a really challenging task to do though).
The downside of having an email generator engine is that you cannot simply copy-paste a random HTML to an email editor like this. Either you need to build up your template with the editor, a custom email specific descriptive language, or add certain HTML tags or ask the software provider to make the email editable for you in their editor.
Cerberus is a set of precoded responsive email patterns. The patterns, or code blocks, can be mixed and combined to build a beautiful responsive HTML email template that is optimized for all client devices.
Foundation for Emails, formally Ink by Zurb, is a collection of frameworks that provide developers with an easy CSS or Sass framework to build responsive emails. Each template starts with an already provided grid which can be enhanced by using different elements.
The email designer has an email newsletter template library with a variety of ready-made templates. The editor is also equipped with all the elements you need to create a visually stunning email campaign that converts. And if you need a quick visual, the email designer has an image picker that integrates with Stock Photos, Google drive, social media platforms, and more.
Stripo is a free email template builder you can use to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and Constant Contact which also let you send emails. Nevertheless, the variety of templates and the ease of use make it a great tool to use along with your email service provider.
The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in your inbox. Apart from that, the template builder lets you validate dynamic AMP emails to ensure a seamless user experience.
HubSpot is a free and easy-to-use email template builder that empowers marketers to build aesthetic and engaging email templates in minutes. The drag and drop feature helps you save time and resources by turning your best-performing sales, marketing, and customer support emails into ready-to-use templates to share with your team. 2b1af7f3a8