If there are too many questions, create multiple FAQ pages with a table of contents linking to each section. Don't force customers to click the button. It's frustrating and will decrease your conversions. Keep creating interesting content around your most frequently asked questions. Consider leveraging your blog for this. Pro Tip: Take a look at your top 5 landing pages on Google Analytics and take an hour to think about what questions customers might ask about the content on those 5 pages. Filter out questions that might not make sense after your brainstorming and cross-check the remaining questions with your FAQ page to find gaps. Finally, create content. around these questions on your blog or consider adding them to your FAQ page. If you want to get even more sophisticated, check out the channel breakdown for each of your top 5 landing pages. If most and may have fewer questions than if most of your customers come by referral . If most customers come to one of your employee email list main landing pages by referral, you might want to spend more time thinking about questions for that specific landing page. 8. Add Related Items to a Product View Adding related items to a product view allows customers who already have a purchase. intent to see products they may not have considered (and may like more than the one they are considering). 'to buy). It also allows you, the site owner, to up-sell and cross-sell, which can have a huge impact on your average order value. If you are using an e-commerce platform like Magento, this feature is already built-in. Here is an example from Urban Outfitters: Urban_Outfitters And an example from Fab.com: Fabulous 9. Show the product in action One of our clients, Revzilla, does a great job showing their products in action. On their site, it all starts on their category pages, where they clearly indicate which products have video reviews . Revzilla.